Imulus® is a technology focused design + interactive agency. 
Jun19
Netflix Goes Bad
- posted by: Scott
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Netflix
recently announced that they are eliminating the Profiles feature from their online movie rental service. For a company that built it’s business on customer service, this is a seriously bonehead move. For families or small businesses this was the feature that made the service work for them. Without it, it isn’t a very good solution at all. I can only assume that some bean counters at Netflix think that all those profile users are now going to have to signup for a full account and they will increase their profits. On the contrary, this is going to make the service unusable for a lot of people and they will try something else. If Blockbuster can add profiles they will destroy Netflix. If you want to voice your opinion, I suggest you email Netflix and sign the petition here: http://www.savenetflixprofiles.com/
Update: Netflix has reversed their policy on this topic and will be keeping profiles for single accounts. This is wonderful, and a great example of users making their voice heard. Way to support and respect your users Netflix!
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