Tonight Jason Fried from 37signals spoke at the Oriental Theater in east Denver. He discussed everything from client deliverables to the 37signals four-day workweek. In essence, Jason’s talk boiled down to three key points:

1. Don’t work on hard problems. Break them down and keep things simple.
2. Avoid distractions (open office environments, meetings, e-mail, etc.) get a site or product out of your head and into production ASAP.
3. Deliverables are bullshit, clients don’t care, the end product is what matters.

First off, I want to say I have great respect for 37signals and their impact on the industry. Having the chance to talk with Jason about issues such as: stopping IE6 support, disregarding Photoshop in the design process, and scaling with growth, was an absolute treat. Clearly the team at 37signals is one of the most innovative and talented in the industry.

However, I think 37signals dominance in the web products field has distorted their ability to critique the client-based approach. And while I don’t have knowledge to speculate specifically on day to day client interaction, I do have a few things to offer from a developer perspective.

Team chemistry is important.

First, people working from home all the time can be harmful to the group chemistry. Jason and team do a huge amount of work via telecommuting. Relying on campfire, screen sharing, and video chat interactions for the bulk of their communication. They feel this helps minimize distractions and keep people productive.

I’m not sold this is the way to go. I think it’s hard to truly feel connected and dedicated to your team if you don’t spend real time with them. When’s the last time you became really good friends with someone without spending some serious face-to-face time with them? For me it’s never happened, not once. And as great as chatting online is, it’s not the same as being in the same room and hashing things out. You miss the subtle face gestures, the inside jokes, the bantering, and the all around comradery that happens in the workplace. Part of the reason Imulus does great work is because we have dedication to one another. Even on days when I’m completely out of wack mentally I still find myself focused on helping the team. Why? Because I’m relied on to help create the great stuff we build. And I trust those I work with to do the same. As ridiculous as our office gets sometimes in the end we get shit done and we do it for each other and ourselves.

Deliverables have a purpose, it just needs to be refined sometimes.

Second, I don’t buy that all deliverables are bullshit. Just as some companies like to skip Photoshop (37signals) and go straight to coding, and others (Apple) like to make mockups pixel perfect it’s impossible to say that one solution is better than the other. Yet, we can agree that certain processes work better for certain people as well as certain projects.

Let’s talk about the way we work. Imulus’ basic approach is to offer the client a timeline, design brief, wire frame, and mockup of the final interface. Now, it’s important to realize that we haven’t always done it this way. In fact, for some time before I came to Imulus the wireframe process was basically nixed. What was the result? Instead of 5 hours spent reworking things in the wire frame process, 25 hours was spent reworking things in the development process. Look, we aren’t naïve, we recognize that clients change their mind and get new ideas all the time. However, we’ve found that most of this re-thinking takes place in the wire frame stage. And therefore we save hours of coding changes by altering the approach up front. In essence, if you’re building a car and the frame is faulty, why wait until the upholstery’s getting put on the seats to fix it?

Still, we know it’s a strong possibility that some of our deliverables are blown out of proportion. And as most firms do we will continue to collaborate and narrow down our inefficiencies. However, we have found that some deliverables are an extremely important step, and just because some projects or companies don’t require them doesn’t mean they aren’t important.

In conclusion

Clearly 37signals has clout and track record to support the way they work. And regardless of how that alters the Imulus process we love hearing about it. It’s phenomenal that they have so much passion behind what they do. I hope over time we can refine our own process to the point they have. Until then it’s great hearing a second opinion about things.

I’m from Philly so when I say any sandwich from a small deli in Estes Park, Colorado is better then anything I’ve had back East (Pat’s Steak Sandwich excluded) then you know I have to be serious. I’m talking about DeLeo’s Deli, recognized as one of the very best sandwich shops by The Food Network. Earlier this summer I had “The Big Reuboni”

Delicious corned beef topped with kraut, horseradish, banana peppers and Russian dressing, and finished with imported Swiss cheese…”To die for!”

Aside from the unbelievable menu selections; I think what is even more impressive is DeLeo’s customer service and passion for his work. Owner, Tom DeLeo, a transplant from Connecticut, is easily one of the most entertaining and charismatic people I’ve ever met. In this last visit, Tom remembered me from visiting the year before. I was floored that he recognized me, I have a tough enough time remembering my own Uncles’ names. While enjoying my Reuboni I realized it wasn’t just me that he recognized, Tom greeted everyone who entered like they were his best friend.

There are several factors which make DeLeo’s Deli a winning mix and hopefully a longtime staple of Estes Park. I personally believe that like his terrific sandwiches, these ingredients are the key to running a highly successful business.

• Passion! This guy loves creating sandwiches.
• Good Story. He’s an ex-insurance executive who was disenchanted with that way of life and was looking for something a bit simpler.
• Love of People. He adapts to every visitor and brings a smile to all who visit. It’s as if he can instantly read each customer like a book.
• Great Product. The sandwiches alone could sell this place. Tom could be the “sandwich Nazi and people would still frequent his deli.

I love my job, I’m excited about what we do, where we are heading and the team I have to work with. However, sometimes I think it’s really easy to get caught up in the daily grind. People like Tom remind me to keep it real; to wear the passion on my sleeve and throughly interact with every customer from the heart.

Tom, thanks for making a kick-ass sandwich and keeping it real, even if my Philly friends have now disowned me.

I’m a big fan of 37Signals and what they stand for so I know my feature request has a 99.9999% chance of never getting implemented but I’ve got to make these requests for BaseCamp.

REQUEST #1
Apply to All
When creating 10 or more Milestones, please give me the ability to apply my dropdown selection to the other 9 Milestones. For instance, if I’m selecting USER A for who is responsible, why do I have to select that multiple times?

REQUEST #2
JavaScript Calendar
Why is it when I add 1 Milestone I’m given a nice visual calendar to select a date but when I’m adding multiple Milestones I’m given a date drop down for both year, month and date. It seems as though this design choice is making me work too much.

REQUEST #3
Hasn’t Logged in Recently
This use to work really well but it changed a few months back. Now I can’t tell the difference from a user who hasn’t logged in verses a user who has never logged in. Perhaps a simple variation call “has never logged in” might help here.

Otherwise this is a great product, I continue to recommend it to my clients and associates but these few changes sure would be real nice additions. At least in my book.

When I first got my iPhone 3g a few weeks ago I was pretty sure I wasn’t going to get a case. However, over the next week I found that the phone was slightly too slippery and nerve wracking to carry around naked (ohhh la la). So I started doing some basic case research. Checking out reviews at the Apple Store, Macrumors forums, and asking for ideas on Twitter. Eventually I settled on the Contour Flick. A fairly minimalist case with a supposed incredible look and feel.

Here are my first impressions after a few days of use:

First off, the price point on all iPhone cases is ridiculous. They should all be $15 or under. That said, if I have to spend over $25 I mind as well get the best looking and feeling case I can. The Flick comes in at $35, a bit steep but in the ballpark of many other hard iPhone cases. I have the white and contrary to what I read on some reviews the white matches the phone’s white pretty darn well. It’s not a complete color match but it definitely looks better than almost any case I’ve seen. Primarily because it’s super thin. The thickness has a trade off however because it isn’t a largely protective case. It’s probably enough that it might save your phone if you drop it once but I would still aid on the side of caution. One concern is the bottom edge of phone (by the dock connector) because the case offers no covering for the metal rim on that section. However, for me it seems worth the trade off for such a minimal body shell and natural iPhone feel.

If you want a minimalist case this is a good buy for sure. It fits snug, looks great (minus no apple logo showing) and seems durable for basic wear and tear. I.E. a night at the bars, a skid across the picnic table, or the occasional water contact. Over time I assume the white will look cleaner than the black in regard to prints and scratches. Still, dirt might be another story. The case does scratch fairly easily but can only really be noticed from an inch or two away. The rubberish clip hinge on the bottom for docking is secure and feels good. However, if you plan on docking it nightly I could see it wearing out and not fitting as well over the course of a year.

To summarize: I recommend the Contour Flick highly but want to emphasize that this is really a case for people that want some protection in that awful “oh… crap… I just dropped my baby on the concrete floor” type of moment. This case is not for the “I leave my phone wherever I want to whenever I feel like it” type of owner. And definitely not for construction workers, waiters/waitresses, or stunt men. If you have additional questions please feel free to ask them in the comments. Also, if you’ve had particularly good or bad case experiences we’d love to hear about them.