Although I feel a little bad about posting another bash on a logo redesign (especially in a row) I felt that this one needed special attention. I recently used the popular directory listing “Yellow Book” on-line and came across something that made me pause. It looked like a strange bird or maybe an elephant’s trunk and tusks. I quickly realized that it was a more simplistic version or the walking fingers that were featured in the old version of yellow book. I don’t know if I can stress this enough, but if it’s not broken, don’t fix it!

I always considered the walking fingers a clever concept representing “Let Your Fingers Do The Walking” and the idea of convenience and ease. Now you can’t even make out the fact that they are fingers. People who are challenged to decipher the new icon have never seen the old version of the logo would probably fail. In my opinion, the only good thing about this redesign is the change in typeface. I understand that the world is changing and typically stream-lining your logo is a good idea, one of my favorite redesigns is the NFL redesign. The designer was able to simplify and stream-line without losing the overall look and feel of the logo.