Just when I was starting to knock Google’s track record of innovation they roll out GrandCentral. While it isn’t truly a Google “innovation” what they will be doing with it sure is innovative. I’m not a user of it - yet, but it sounds like an awesome idea and I’m very excited about getting into the application.

If you never heard of GrandCentral, it’s a phone aggregator…. in a nutshell it will allow all your phones and voicemails to be managed under 1 account.

Here are just a few of the features I’m excited about:

• One number, rings everything
• Let people call you from a Web pageClick2call from your keyboard
• Call Record. Yep… record your calls… this will be fun to see the lawyers debate
• Voicemail notifications via SMS
• Mobile Access, similar to the iPhone visual voicemail

I can just hear the telecos whining about this latest invention by Google. But why are they doing this, I’m only guessing at this point but let’s follow the money for some clues.

• Phone based ads using AdWords
• Click to Call, perfect for tracking AdWords conversions over the phone
• Planting the seeds for the Google Phone
• Searchable Voicemail

OK, I’ve drank the juice and I haven’t even used this yet. I encourage you to visit the site and sign-up as well.