It isn’t often that I run across a Firefox Add-on which just blows my mind and makes me want to sing the praises of the developer, but Better Gmail 2.0.5.2 is one such add-on. This week we converted the office away from Microsoft Exchange server and onto the Google Mail App instead. I won’t go into the reasons why in this post, but after I made the switch I was somewhat disappointed with the interface of Gmail and it’s inability to allow me to customize it.

Here were just a handful of my gripes.

• I can’t resize the width of the left side menu bar
• Why does Gmail feel the need to “label” my messages rather then using the conventional folder system?
• Shouldn’t I be able to modify the color scheme to my liking. There is only so much pastel I can take
• When writing messages the REPLY, FORWARD and DELETE aren’t in the most obvious or intuitive locations

I don’t want to continue on bitching about Google, because aside from the interface the Gmail App kicks ass and checks SPAM well. It is reliable and it allows me to IMAP my mail to desktop clients. In light of my situation I looked for some way to relieve my disdain for the default interface.

Better Gmail 2 makes the entire mail experience much more enjoyable and easy on the eyes.
Google Talk actually looks like an IM client

Labels are converted into operating like folders.

A handy keyboard shortcut menu

All in all, this add-on has made the jump from Exchange to Gmail VERY enjoyable! I highly suggest Better Gmail 2.

Who sat down and made the executive decision that advertising must look crappy and out-of-place? I understand that the point of advertising is to attract attention and therefore should be an anomaly that the viewer is drawn to, but come on… enough is enough. People are starting to become desensitized to big flashy ads that are borderline unethical.

So how does one maintain ad-space and a good design? The online radio site Pandora managed to solve this problem. Instead of sticking the ad in a banner and calling it good, Pandora takes it to the next level by incorporating the ad design into the background. Not only does this draw more attention to the ad (by using the entire background it creates more visual interest) it also doesn’t sacrifice the design for an ad - it adds to it. Furthermore (and probably most importantly) the ad is usually a memorable one. A good example of this was when I was debating this topic with a co-worker (who is a general hater of flash sites) and he named a previous ad without even thinking about it. I say good work, Pandora. Not only do I love your music, but you made me a believer in ad-space.

In the last few years we’ve had a handful of clients ask us to adopt a performance based payment model. Usually these are start-up companies who are cash strapped and looking for an alternative to paying our service fees. I’m intrigued by the idea of performance based web work however I’ve yet to find a model which I believe is both fair and incentive driven.

I’m still trying to find the right solution. I’m not sure what works best, but I have a pretty good idea of which models I think will tank. Here are a few situations which we’ve been confronted with.

Ecommerce Web Site
The client was offering us a small percentage of overall sales along with a partial reduction in our regular hourly rate. The client was hoping that we would be incentivized by the offer they made us. There are several problems with this model for both sides.

1. What about offline sales, phone calls, emails or faxed orders? We can track the online sales but we have no visibility into the offline orders.
2. How competitive is the product / offering? We have no control over the price of the product or which products are in-stock. We could dedicate plenty of effort building a great system but if the client’s products are overpriced or lack selection then sales revenue won’t materialize.
3. How much is the client willing to pay for marketing? Our agency can do the SEO / SEM work but ultimately SEM and online advertising incur real costs, and not just man-hours.
4. What is the level of marketing they are willing to pay for and who has final say in terms of strategy and creative?
5. Our team could sit back and collect commissions for the client’s sale efforts. That wouldn’t be right, but under this sort of arrangement it could happen. Or vice-versa where the client could get away with doing nothing but filling orders.
6. What is the cap on the number of hours we would commit to each month? If we are spending 80 hours each month and sales commissions only equal $2,200 then our effective rate would be $27.50 / hr. If we agreed on a base hourly rate plus commission then perhaps hours wouldn’t be as important.

Lead Generation Website
In this scenario a client approached us to reduce our rate in favor of a lead generation forumula which incentivized us for creating “qualified leads” in Salesforce.com. To complicate the scenario we would be working with the client and other third parties including an SEO firm, Content Writer, and a PR Agency. The arrangement gave us 4 tiers by which our monthly charges were either reduced or increased based on performance.

We had an existing retainer in place which discounted our hourly rate by 20% for the commitment from the client for a fixed minimum of hours dedicated per month. This proposed program would start us at a reduced rate which is 40% less then what we typically charge. From that, if we perform well enough, we could make 20% back, bringing us to our current retainer rate. On the other hand, if the performance dropped, our hourly rate could go down to 50% of our regular rates. In my mind that is not an incentive, it’s a carrot and stick.

The proposed formula work like this:
Qualified Salesforce.com Leads / Total Unique Visitors = % Conversion

Here are the problems with this formula and the overall scenario.

1. What if the budget for SEM goes up and the third party SEM company starts driving 15% more traffic, but the traffic isn’t qualified? It will dilute the conversion percentage.
2. What is a Qualified Lead? In Salesforce.com we can drive leads but the aspect of qualifying them is arbitrary. Ultimately, that aspect comes down to trust but it sure would be nice to remove arbitrary valuation.
3. The SEO & PR companies are going to have the highest influence of the company’s natural rankings. If these two players hurt or hinder traffic then we suffer as a result.

We counter offered the client a true incentive program which kept our retainer rate at a discount of 20% while suggesting the incentive to reach full rates if we exceeded expectations. If we knocked expectations out of the ballpark, then we would be rewarded with a 10% increase to our regular rates, making work in this client particularly attractive. Unfortunately that suggestion was not accepted.

Does anyone else have similar stories to share? In browsing the web I found these.

GraphicPush: Commission Based Payment for Web Design

Manifest: The First Step in Creating Passive Income

As many of you have probably noticed, a huge design trend these days is the infamous reflection. I am not ashamed to say that I am probably one of the biggest fans of this style. However, I am not a huge fan of throwing perspective out the window. What I mean by this is if you are going to use reflections, you should understand how something would reflect if it was a physical 3d object.

Too often do I see images that are robotically flipped, rotated and opacity-ed but the designer doesn’t take perspective into consideration. If the object is 3d, this tactic doesn’t work mainly because the surface should reflect the planes of the object.

Tonight while working on a proposal I examined a customer’s case study region of their site. The case studies the customer posted were strictly in PDF format with no HTML alternative. When I browse the internet looking for information I’m often miffed when content is put entirely into a PDF.

Usually when I stumble on PDF content it’s by accident and without visual warning that I’m about to download an entire document. Not only does the download clutter my hard drive but it changes the usability experience on the Web site.

As usual, I resorted to a Google search in an effort to find a good study on the pros and cons of strictly PDF content mixed with HTML content. To my surprise I found little to no information about this topic.

So I came up with my own short list.

First the Pros

• Total control of the design
• Document is portable offline
• Can email it to a collegue

That’s it…. now to the Cons

• On PCs the user needs to open Adobe Acrobat. Thank God I have a Mac
• The user-experience has now changed
• Loss of SEO benefits over HTML
• Content often goes stale, while the HTML stays fresh using a CMS
• Another file added to my computer rather then the cache

So, now I ask you good reader, where do you stand?