We’re happy to formally announce the launch of Support Details, our first planned public product. This is one of those ideas which was in the works here at Imulus far longer then need be. In fact the idea was discussed in ’03 and sadly it fell off the radar until this year. Support Details is an attempt to add clarification to browser related issues between non-technical web visitors and their clients & customers.

This idea started as way to save time. To solve odd browser issues our team was always asking the clients questions like:

“What browser are you using?”, “Which version of Flash is installed?”,”Do you have cookies enabled?” “What is your screen size?”

You get the point.

We simply were losing too much time to explaining the “how to” aspect; hence Support Details.

To be useful the product had to determine what browser a customer was using, along with any other configuration data which could be detected. Then, it needed a reliable way for capturing and sending the data over to the person who was working on the problem.

The concept is simple. That is part of the reason we believe it works so well. Yet, we’re always open to good suggestions for improvement and we’re eager to hear your feedback.

It’s called charging people a monthly fee.

Why are so many web-services scared to charge their user base? Especially when the service kicks ass like Facebook or Twitter. TechCrunch is saying that 1 in 5 people on the web have accessed Facebook. I’m sort of thinking that there is something of value there for that many people have an interest. Why then are these companies still looking for a way to make money when the answer is in their face?

Charge us!

Facebook is struggling with ad supported revenue and Twitter is anyone’s guess. Their customers are asking to be charged and would gladly pony-up some cash if it meant a better service.

Facebook and Twitter set bad examples for start-ups by not charging. It creates the impression that all web-services must be ad-supported. This simply isn’t a good approach to building a long term sustainable service. Locally, I try to attend the monthly Boulder / Denver New Tech Meetup, and I’m continually heartbroken by all the startup founders looking for ways to capture VC funding when they already have a fairly nice service to offer. It’s as if everyone is trying to cash in on building the ‘next big thing’ by growing fast and selling to Google.

I fully understand giving a service away in the beginning in order to draw in the users, but have a clear plan to stop the free services and convert to a paid model. The “try before you buy” model isn’t used enough. Facebook could charge for users who’ve been on their services for over 1 year. Twitter could easily charge by volume of Tweets.

I can already see the comments coming in about how charging will diminish the social / community value of these services. Yet, I would be MORE likely to use these services if I was confident they would be here in the future and not sold off to Google, Yahoo or Microsoft.

Ok, I know George and Bruce will probably kill me for this, but I just don’t get Twitter. For marketing purposes, I completely understand where it’s beneficial. However, social marketing is only effective if you have an audience. So, why is Twitter working so well?

I know people love to talk about themselves, but frankly I don’t think anyone needs to know what I’m doing every 5 minutes. I guess if I have something to say, I say it to the relevant people. I also personally don’t give a shit what you’re up to. I mean that out of love. I swear. I love to know where my friends are and what they are up to, but I really don’t need a play by play. Knowing you’re at work or out for the night is just fine. I just don’t care that you’re brainstorming for a big project, just beat someone at Halo, or just ran out to the bathroom. Really. Who really needs that information?

I’m all for a personal IM conversation with my friends, but I don’t need the whole world to know. I guess that’s why I don’t update my facebook status. I only write on people’s walls. That may be why the “mini-feed” pisses me off. Sure it invites more conversations, and I know people can view whatever if we’re friends, I just don’t think my friends need to know every freaking thing I do. I’m all for advances in technology, especially in our industry, but isn’t there a point where we’ve lost all personal communication?

I’ll give Twitter some credit for putting like-minded folks together. I think it’s a great system for bouncing ideas off other people or getting help, but do I really need to know that you had a snowy drive into work this morning? If the point of Twitter is to get information from people and share ideas, great, but that’s clearly not what it’s used for, at least not exclusively.

I’m sure the hate mail will come soon from Twitter defenders, but please someone explain why I should Twitterfy my life!!

We did it back in 2002, but here is how we’d do it again in 2008 on a shoe-string, bootstrap or sandal-thong budget.

Let’s assume you are starting a company because you’ve either been laid-off, had it with the boss or decided to pursue your dreams. My guess if you are like most Americans then you likely won’t be able to give more then $1,000 to the cause. Let’s be real, you are likely not going to receive a bank loan anytime soon.

1st.
Pick a company name and register your business with your State’s Secretary of State. I’d recommend using LegalZoom to setup an LLC, especially if you have business partners. The LLC let’s you get up and running quickly with minimal costs. As your business matures, then decide if another corporate suffix is better for you. You’ll be able to afford fancy lawyers at that point.

Cost $149

2nd.
Find a domain name. Good luck with this one! It’s the main reason why you see so many companies with funky, misspelled names these days. If you aren’t the most creative person use a services like NameBoy to toss around word variations. Once you find one which works, register it on GoDaddy.

Sure I’ve ranted about GoDaddy in the past but their service is still pretty darn good.

Cost $20

3rd.
Buy a Synology NAS with two 1TB internal drives. If there is only one thing I would suggest you spend money on, it’s this. The Synology NAS will give you RAIDed network file storage which can be shared with other co-workers as your company grows. It’s especially nice because the Synology NAS allows for FTP services for those co-workers which are connecting to you remotely. I’m figuring you haven’t closed on that fancy first office just yet.

Bonus: Synology can run FTP, SSH, DDNS and Apache so you can use it to run your web site while you start figuring out your business plan.

Cost $550

4th.
Using GoDaddy as your DNS server, point your email hosting to Google Apps and run your domain name using GMail. You’ll get a free email service which kick the crap out of spammers.

Google Apps also contains Google Docs and Spreadsheets but there is just something nice about having files on your a Synology NAS as opposed to in Google. Once Google develops a way for me to download a backup of the data then I might reconsider this.

Cost $0

5th.
Download and install OpenOffice. I don’t care if you are running Mac, PC or Linux. The OpenOffice team deserves a lot of respect for building a kick-ass free alternative to Microsoft Office and this desktop download won’t disappoint. It will allow you to create spreadsheets, word docs, presentations, drawings and simple databases. You might even consider keeping it as you grow.

Cost $0

6th.
Setup chat, AIM, Skype and any other of the plethora of instant messaging tools. This will help you resist the need to purchase land-lines from the blood-sucking telcos.

Cost $0

7th.
Setup YouMail. This service will give your cell phone some class. I’m guessing it’s going to play double duty between your home life and your new business identity. YouMail takes your cell phone voicemails and emails them to you as MP3s. It also let’s you personalize the voicemail greetings so you can filter the call for a more professional greeting depending on which client or prospect is calling in. Goodbye generic voicemail messages!

Cost $0

8th.
Purchase a real accounting package like Quickbooks. Yes, I know there are tools like BlinkSale and others which you can generate invoices with, but Quickbooks is time-tested and at the end of the year your accountant will thank you.

Cost $180

9th.
Lastly, use BaseCamp to setup a collaborative environment between your internal team and your customers. BaseCamp is free to manage your first project on, after that you’ll have to pay a minimal fee to add more projects and features.

Cost $0 (at first)

There, that’s it! This is how we’d do it again in 2008. The combination of these tools and services will give your new start-up the legs it needs to move forward as well as a polished image which will hide the fact that you are poaching wireless internet and working in a nearby coffee shop.

Good luck and don’t let this shitty economy get you down!

I’m a big fan of 37Signals and what they stand for so I know my feature request has a 99.9999% chance of never getting implemented but I’ve got to make these requests for BaseCamp.

REQUEST #1
Apply to All
When creating 10 or more Milestones, please give me the ability to apply my dropdown selection to the other 9 Milestones. For instance, if I’m selecting USER A for who is responsible, why do I have to select that multiple times?

REQUEST #2
JavaScript Calendar
Why is it when I add 1 Milestone I’m given a nice visual calendar to select a date but when I’m adding multiple Milestones I’m given a date drop down for both year, month and date. It seems as though this design choice is making me work too much.

REQUEST #3
Hasn’t Logged in Recently
This use to work really well but it changed a few months back. Now I can’t tell the difference from a user who hasn’t logged in verses a user who has never logged in. Perhaps a simple variation call “has never logged in” might help here.

Otherwise this is a great product, I continue to recommend it to my clients and associates but these few changes sure would be real nice additions. At least in my book.