Right on the heels of my Quantcast posting; I’ve decided to give Quantcast some respect for helping me figure out which of the microblogging services are on the rise. My gut told me Twitter and it looks like my gut was correct.

Initially I thought this chart was showing me the rise in interest in Twitter and the adoption of it by so many new users. However, ff we make this chart relative it even suggests that Pownce and Jaiku are loosing steam / users.

Is there anything wrong with Pownce and Jaiku? Jaiku yes, Pownce not at all. Jaiku was solid before Google acquired them but it has taken forever for Google to re-open Jaiku for the general public. Pownce on the other hand is a solid service and sometimes seems easier to use and more reliable then Twitter. Kevin Rose and gang are no strangers to high-use sites and I believe Pownce will compete better with Twitter over time.

Based on the few examples I’ve looked at, not very!

Site A: Enterprise Class / Fortune 1000 Web Site
This comparison shows Quantcast ESTIMATES in green, versus the ACTUALS in WebTrends. Both measures track “VISITS”. This is important because the default for Quantcast is “PEOPLE”. I still haven’t figured out the difference between the two. The variation between the two sets of data is significant and the traffic pattern seems inverted.

Site B: Regional Business Information Site
This comparison is between Quantcast ACTUALS in green and Google Analytics ACTUALS in orange. Again, we are tracking Google Unique Visitors against Quantcast Visits. Another important note is that when actual data is pulled in Quantcast you’ll see separate tracking for US vs Global. Since Google doesn’t distinguish, we’ll focus on the global on both.


Site C: National Ecommerce Site
In this example Quantcast faired to be a bit more accurate. I compared Quantcast People (ESTIMATED) with Google Absolute Unique Visitors and the results were a bit more accurate.


Trend Overview
These graphs below were interesting to me because of the traffic discrepancy despite both sites utilizing tracking codes. Both of these graphs are pulled from Site B. Google’s Max is 206 VISITORS per day, whereas Quantcast is showing about 330 VISITORS.

Google Analytics

Quantcast Visits

Summary
I think Quantcast is an excellent tool; however you should proceed with caution when using the analytics obtained from both it’s estimates and actuals. It is important to note that both measures are benchmarking Quantcast against WebTrends and Google Analytics; however both of these tools have been used for many years and are fairly trusted. I’m not sure I’m ready to fully trust in Quantcast. But I’m very open to differing opinions on this.

Yes, you can track file downloads with Google Analytics. Although it doesn’t automatically give you that capability by just dropping in the Google Analytics Code, here is a simple method to add that tracking ability. For each file that you want Google Analytics to track, you need to create a “virtual page” using the pageTracker function in each file HREF in your site.

Example:
If you site has a PDF called financial-report.pdf and the link is
<a href="/files/financial-report.pdf">Financial Report</a>
That code will need to be rewritten to read.
<a href="/files/financial-report.pdf" onclick="pageTracker._trackPageview('/files/financial-report.pdf');">Financial Report</a>


This works great for a limited number of files, but for sites which have multiple file downloads. You may want to try Brian Clifton’s JS Script.

XML sitemaps are a default for Web development at this point, yet I’m amazed about how many sitemaps are done improperly because developers use sitemap generators which either return partial or inaccurate coding. For the longest time we used http://www.xml-sitemaps.com/ and repeatedly ran into formatting issues with Google Webmaster Tools.

After trying a slew of various editors I think we’ve found a winner. XMLEcho isn’t the quickest option in the World but it certainly produces clean and accurate sitemaps. Creating an account is simple and quick, plus the service gives you the option to create sitemaps of unlimited size… best of all, it’s free!

Nice job XMLEcho!

It isn’t often that I run across a Firefox Add-on which just blows my mind and makes me want to sing the praises of the developer, but Better Gmail 2.0.5.2 is one such add-on. This week we converted the office away from Microsoft Exchange server and onto the Google Mail App instead. I won’t go into the reasons why in this post, but after I made the switch I was somewhat disappointed with the interface of Gmail and it’s inability to allow me to customize it.

Here were just a handful of my gripes.

• I can’t resize the width of the left side menu bar
• Why does Gmail feel the need to “label” my messages rather then using the conventional folder system?
• Shouldn’t I be able to modify the color scheme to my liking. There is only so much pastel I can take
• When writing messages the REPLY, FORWARD and DELETE aren’t in the most obvious or intuitive locations

I don’t want to continue on bitching about Google, because aside from the interface the Gmail App kicks ass and checks SPAM well. It is reliable and it allows me to IMAP my mail to desktop clients. In light of my situation I looked for some way to relieve my disdain for the default interface.

Better Gmail 2 makes the entire mail experience much more enjoyable and easy on the eyes.
Google Talk actually looks like an IM client

Labels are converted into operating like folders.

A handy keyboard shortcut menu

All in all, this add-on has made the jump from Exchange to Gmail VERY enjoyable! I highly suggest Better Gmail 2.