Tonight Jason Fried from 37signals spoke at the Oriental Theater in east Denver. He discussed everything from client deliverables to the 37signals four-day workweek. In essence, Jason’s talk boiled down to three key points:

1. Don’t work on hard problems. Break them down and keep things simple.
2. Avoid distractions (open office environments, meetings, e-mail, etc.) get a site or product out of your head and into production ASAP.
3. Deliverables are bullshit, clients don’t care, the end product is what matters.

First off, I want to say I have great respect for 37signals and their impact on the industry. Having the chance to talk with Jason about issues such as: stopping IE6 support, disregarding Photoshop in the design process, and scaling with growth, was an absolute treat. Clearly the team at 37signals is one of the most innovative and talented in the industry.

However, I think 37signals dominance in the web products field has distorted their ability to critique the client-based approach. And while I don’t have knowledge to speculate specifically on day to day client interaction, I do have a few things to offer from a developer perspective.

Team chemistry is important.

First, people working from home all the time can be harmful to the group chemistry. Jason and team do a huge amount of work via telecommuting. Relying on campfire, screen sharing, and video chat interactions for the bulk of their communication. They feel this helps minimize distractions and keep people productive.

I’m not sold this is the way to go. I think it’s hard to truly feel connected and dedicated to your team if you don’t spend real time with them. When’s the last time you became really good friends with someone without spending some serious face-to-face time with them? For me it’s never happened, not once. And as great as chatting online is, it’s not the same as being in the same room and hashing things out. You miss the subtle face gestures, the inside jokes, the bantering, and the all around comradery that happens in the workplace. Part of the reason Imulus does great work is because we have dedication to one another. Even on days when I’m completely out of wack mentally I still find myself focused on helping the team. Why? Because I’m relied on to help create the great stuff we build. And I trust those I work with to do the same. As ridiculous as our office gets sometimes in the end we get shit done and we do it for each other and ourselves.

Deliverables have a purpose, it just needs to be refined sometimes.

Second, I don’t buy that all deliverables are bullshit. Just as some companies like to skip Photoshop (37signals) and go straight to coding, and others (Apple) like to make mockups pixel perfect it’s impossible to say that one solution is better than the other. Yet, we can agree that certain processes work better for certain people as well as certain projects.

Let’s talk about the way we work. Imulus’ basic approach is to offer the client a timeline, design brief, wire frame, and mockup of the final interface. Now, it’s important to realize that we haven’t always done it this way. In fact, for some time before I came to Imulus the wireframe process was basically nixed. What was the result? Instead of 5 hours spent reworking things in the wire frame process, 25 hours was spent reworking things in the development process. Look, we aren’t naïve, we recognize that clients change their mind and get new ideas all the time. However, we’ve found that most of this re-thinking takes place in the wire frame stage. And therefore we save hours of coding changes by altering the approach up front. In essence, if you’re building a car and the frame is faulty, why wait until the upholstery’s getting put on the seats to fix it?

Still, we know it’s a strong possibility that some of our deliverables are blown out of proportion. And as most firms do we will continue to collaborate and narrow down our inefficiencies. However, we have found that some deliverables are an extremely important step, and just because some projects or companies don’t require them doesn’t mean they aren’t important.

In conclusion

Clearly 37signals has clout and track record to support the way they work. And regardless of how that alters the Imulus process we love hearing about it. It’s phenomenal that they have so much passion behind what they do. I hope over time we can refine our own process to the point they have. Until then it’s great hearing a second opinion about things.

It isn’t often that I run across a Firefox Add-on which just blows my mind and makes me want to sing the praises of the developer, but Better Gmail 2.0.5.2 is one such add-on. This week we converted the office away from Microsoft Exchange server and onto the Google Mail App instead. I won’t go into the reasons why in this post, but after I made the switch I was somewhat disappointed with the interface of Gmail and it’s inability to allow me to customize it.

Here were just a handful of my gripes.

• I can’t resize the width of the left side menu bar
• Why does Gmail feel the need to “label” my messages rather then using the conventional folder system?
• Shouldn’t I be able to modify the color scheme to my liking. There is only so much pastel I can take
• When writing messages the REPLY, FORWARD and DELETE aren’t in the most obvious or intuitive locations

I don’t want to continue on bitching about Google, because aside from the interface the Gmail App kicks ass and checks SPAM well. It is reliable and it allows me to IMAP my mail to desktop clients. In light of my situation I looked for some way to relieve my disdain for the default interface.

Better Gmail 2 makes the entire mail experience much more enjoyable and easy on the eyes.
Google Talk actually looks like an IM client

Labels are converted into operating like folders.

A handy keyboard shortcut menu

All in all, this add-on has made the jump from Exchange to Gmail VERY enjoyable! I highly suggest Better Gmail 2.

Who sat down and made the executive decision that advertising must look crappy and out-of-place? I understand that the point of advertising is to attract attention and therefore should be an anomaly that the viewer is drawn to, but come on… enough is enough. People are starting to become desensitized to big flashy ads that are borderline unethical.

So how does one maintain ad-space and a good design? The online radio site Pandora managed to solve this problem. Instead of sticking the ad in a banner and calling it good, Pandora takes it to the next level by incorporating the ad design into the background. Not only does this draw more attention to the ad (by using the entire background it creates more visual interest) it also doesn’t sacrifice the design for an ad - it adds to it. Furthermore (and probably most importantly) the ad is usually a memorable one. A good example of this was when I was debating this topic with a co-worker (who is a general hater of flash sites) and he named a previous ad without even thinking about it. I say good work, Pandora. Not only do I love your music, but you made me a believer in ad-space.

This weekend I played around with my Mint account and part of the setup included me tying in my 401k program which is managed by Paychex. Mint just couldn’t connect to Paychex so I decided to visit the site to find out what’s the deal.

I was greeted by this atrocity.

I partly want to commend the designers for trying something new, but this isn’t the site to try that on. The audience here isn’t likely to be tech savvy or frequent visitors; two criteria I would look for when trying out a new interface direction.

Users are familiar with entering a username and password but an image is pushing it. 6 hours after selecting my image I came back to the site to write this post and I forgot my image already. Who has a favorite image? My question to Paychex; why not just use a CAPTCHA here? They are becoming widely used and more and more people are becoming familiar with them.

Here’s a suggestion. Use reCAPTCHA if you don’t want to create this yourselves, but please get rid of this image option for “added security.” While you are at it, make the whole UI of the benefits section more usable.

Perhaps one of the most enlightening discussions we’ve had at Imulus was in regard to the following question.

Starting now if you had to read all type for the rest of your life in one typeface, what would it be?^*

My answer: Gotham. The font is profound, clean, inescapably strong, yet different enough in weight to convey emphasis and prowess. Gotham is the sort of typeface that a type-designer becomes famous for. It’s Helvetica with out the genericism^**.

So while Gotham is used frequently (pdf) it deserves credit for being a landmark typeface in the twenty first century^***.

In the end a typeface is much like wine, if it tastes good to you the complexities and price don’t mean much. However, you may just find that over time your tastes refine. And as far as Gotham is concerned, it’s about as refined as it gets.

^{* Note: This means an entire font family, not one particular weight.
** I’m a wannabe lexicographer.
*** Gotham was released from H&J in the year 2000.}