Tonight Jason Fried from 37signals spoke at the Oriental Theater in east Denver. He discussed everything from client deliverables to the 37signals four-day workweek. In essence, Jason’s talk boiled down to three key points:

1. Don’t work on hard problems. Break them down and keep things simple.
2. Avoid distractions (open office environments, meetings, e-mail, etc.) get a site or product out of your head and into production ASAP.
3. Deliverables are bullshit, clients don’t care, the end product is what matters.

First off, I want to say I have great respect for 37signals and their impact on the industry. Having the chance to talk with Jason about issues such as: stopping IE6 support, disregarding Photoshop in the design process, and scaling with growth, was an absolute treat. Clearly the team at 37signals is one of the most innovative and talented in the industry.

However, I think 37signals dominance in the web products field has distorted their ability to critique the client-based approach. And while I don’t have knowledge to speculate specifically on day to day client interaction, I do have a few things to offer from a developer perspective.

Team chemistry is important.

First, people working from home all the time can be harmful to the group chemistry. Jason and team do a huge amount of work via telecommuting. Relying on campfire, screen sharing, and video chat interactions for the bulk of their communication. They feel this helps minimize distractions and keep people productive.

I’m not sold this is the way to go. I think it’s hard to truly feel connected and dedicated to your team if you don’t spend real time with them. When’s the last time you became really good friends with someone without spending some serious face-to-face time with them? For me it’s never happened, not once. And as great as chatting online is, it’s not the same as being in the same room and hashing things out. You miss the subtle face gestures, the inside jokes, the bantering, and the all around comradery that happens in the workplace. Part of the reason Imulus does great work is because we have dedication to one another. Even on days when I’m completely out of wack mentally I still find myself focused on helping the team. Why? Because I’m relied on to help create the great stuff we build. And I trust those I work with to do the same. As ridiculous as our office gets sometimes in the end we get shit done and we do it for each other and ourselves.

Deliverables have a purpose, it just needs to be refined sometimes.

Second, I don’t buy that all deliverables are bullshit. Just as some companies like to skip Photoshop (37signals) and go straight to coding, and others (Apple) like to make mockups pixel perfect it’s impossible to say that one solution is better than the other. Yet, we can agree that certain processes work better for certain people as well as certain projects.

Let’s talk about the way we work. Imulus’ basic approach is to offer the client a timeline, design brief, wire frame, and mockup of the final interface. Now, it’s important to realize that we haven’t always done it this way. In fact, for some time before I came to Imulus the wireframe process was basically nixed. What was the result? Instead of 5 hours spent reworking things in the wire frame process, 25 hours was spent reworking things in the development process. Look, we aren’t naïve, we recognize that clients change their mind and get new ideas all the time. However, we’ve found that most of this re-thinking takes place in the wire frame stage. And therefore we save hours of coding changes by altering the approach up front. In essence, if you’re building a car and the frame is faulty, why wait until the upholstery’s getting put on the seats to fix it?

Still, we know it’s a strong possibility that some of our deliverables are blown out of proportion. And as most firms do we will continue to collaborate and narrow down our inefficiencies. However, we have found that some deliverables are an extremely important step, and just because some projects or companies don’t require them doesn’t mean they aren’t important.

In conclusion

Clearly 37signals has clout and track record to support the way they work. And regardless of how that alters the Imulus process we love hearing about it. It’s phenomenal that they have so much passion behind what they do. I hope over time we can refine our own process to the point they have. Until then it’s great hearing a second opinion about things.

This weekend I played around with my Mint account and part of the setup included me tying in my 401k program which is managed by Paychex. Mint just couldn’t connect to Paychex so I decided to visit the site to find out what’s the deal.

I was greeted by this atrocity.

I partly want to commend the designers for trying something new, but this isn’t the site to try that on. The audience here isn’t likely to be tech savvy or frequent visitors; two criteria I would look for when trying out a new interface direction.

Users are familiar with entering a username and password but an image is pushing it. 6 hours after selecting my image I came back to the site to write this post and I forgot my image already. Who has a favorite image? My question to Paychex; why not just use a CAPTCHA here? They are becoming widely used and more and more people are becoming familiar with them.

Here’s a suggestion. Use reCAPTCHA if you don’t want to create this yourselves, but please get rid of this image option for “added security.” While you are at it, make the whole UI of the benefits section more usable.

Months ago when working on development for RMI | BET’s video website I needed a way to do image rollovers but I didn’t want to have a reliance on javascript. So, I set out to a create a reusable image rollover solution that was completely CSS based. Basically the concept was to have a universal class that could be called at any time in the HTML to create a rollover image.

Since first creating this code I’ve integrated it as a standard into all of our starting CSS templates.

Here’s how this works:

Start out with a basic anchor tag and give it a class of “hover-box”. Then inside the anchor tag add both images, your original and your hover version. Place the hover image first in the tag, and then add the original one second. Add a class of “hover” to the hover image. It should look like this:

<a href="#" title="Link title..." class="hover-box">
   <img src="rollover-image.jpg" class="hover" alt="Rollover"/>
   <img src="original-image.jpg" class="original" alt="Original"/>
</a>


Now, make sure this CSS is included in your document.

a.hover-box img.original { /* required for IE6 */
    float: left;
    position: relative;
}
a.hover-box img.hover {
    display: none;
}
a.hover-box {
    position: relative;
    float: left;
    display: block;
}
a.hover-box:hover {
    display: block;
    font-size: 100%;
    z-index: 1;
}
a.hover-box:hover img.hover {
    display: block;
    position: absolute;
    left: 0;
    top: 0;
    z-index: 1000;
}

Okay, basically this is hiding the hover image to begin. Then, once the anchor tag is hovered over the image with class “hover” displays itself as block and is positioned absolutely directly on top of the original image. This is accomplished because the hover-box class is set with relative positioning, meaning that the hover image is tied to its boundaries.

Bang! There you have it, a simple CSS hack-free solution that works in: Firefox, Safari, IE 6 & 7, and presumably all other standards compliant browsers. Check it out in action…

P.S. This is especially sweet because the image is preloaded and then hidden, meaning the hover effect is instant for the viewer.

Edit: After some testing I found out my original version wasn’t always working in IE6. It seems that for some reason IE6 needs a class applied to the original image that floats it and positions it relative. I tried every possible way and this is the only thing making it work without a * hack. Not a huge deal though. Also, IE6 requires the original image to come second in the HTML, unlike I originally thought.

For the life of me I can’t figure out why Dice and Monster have been so successful. For job seekers; the process of posting your resume and developing a profile is less then quick and intuitive. For employers like us, the cost of posting an opening and searching their resume database is a bit too much. Alternatives like 37Signals’ Job Board work well for our industry but they don’t offer the geo-targeted resumes which we are looking for.

So why hasn’t Google created a free competitor to Dice and Monster which is subsidized by ad revenue or charges a nominal fee for postings? It seems to fit nicely in their goal of indexing the World’s information; and I would expect it would be very well received by the business community.

In the last few years we’ve had a handful of clients ask us to adopt a performance based payment model. Usually these are start-up companies who are cash strapped and looking for an alternative to paying our service fees. I’m intrigued by the idea of performance based web work however I’ve yet to find a model which I believe is both fair and incentive driven.

I’m still trying to find the right solution. I’m not sure what works best, but I have a pretty good idea of which models I think will tank. Here are a few situations which we’ve been confronted with.

Ecommerce Web Site
The client was offering us a small percentage of overall sales along with a partial reduction in our regular hourly rate. The client was hoping that we would be incentivized by the offer they made us. There are several problems with this model for both sides.

1. What about offline sales, phone calls, emails or faxed orders? We can track the online sales but we have no visibility into the offline orders.
2. How competitive is the product / offering? We have no control over the price of the product or which products are in-stock. We could dedicate plenty of effort building a great system but if the client’s products are overpriced or lack selection then sales revenue won’t materialize.
3. How much is the client willing to pay for marketing? Our agency can do the SEO / SEM work but ultimately SEM and online advertising incur real costs, and not just man-hours.
4. What is the level of marketing they are willing to pay for and who has final say in terms of strategy and creative?
5. Our team could sit back and collect commissions for the client’s sale efforts. That wouldn’t be right, but under this sort of arrangement it could happen. Or vice-versa where the client could get away with doing nothing but filling orders.
6. What is the cap on the number of hours we would commit to each month? If we are spending 80 hours each month and sales commissions only equal $2,200 then our effective rate would be $27.50 / hr. If we agreed on a base hourly rate plus commission then perhaps hours wouldn’t be as important.

Lead Generation Website
In this scenario a client approached us to reduce our rate in favor of a lead generation forumula which incentivized us for creating “qualified leads” in Salesforce.com. To complicate the scenario we would be working with the client and other third parties including an SEO firm, Content Writer, and a PR Agency. The arrangement gave us 4 tiers by which our monthly charges were either reduced or increased based on performance.

We had an existing retainer in place which discounted our hourly rate by 20% for the commitment from the client for a fixed minimum of hours dedicated per month. This proposed program would start us at a reduced rate which is 40% less then what we typically charge. From that, if we perform well enough, we could make 20% back, bringing us to our current retainer rate. On the other hand, if the performance dropped, our hourly rate could go down to 50% of our regular rates. In my mind that is not an incentive, it’s a carrot and stick.

The proposed formula work like this:
Qualified Salesforce.com Leads / Total Unique Visitors = % Conversion

Here are the problems with this formula and the overall scenario.

1. What if the budget for SEM goes up and the third party SEM company starts driving 15% more traffic, but the traffic isn’t qualified? It will dilute the conversion percentage.
2. What is a Qualified Lead? In Salesforce.com we can drive leads but the aspect of qualifying them is arbitrary. Ultimately, that aspect comes down to trust but it sure would be nice to remove arbitrary valuation.
3. The SEO & PR companies are going to have the highest influence of the company’s natural rankings. If these two players hurt or hinder traffic then we suffer as a result.

We counter offered the client a true incentive program which kept our retainer rate at a discount of 20% while suggesting the incentive to reach full rates if we exceeded expectations. If we knocked expectations out of the ballpark, then we would be rewarded with a 10% increase to our regular rates, making work in this client particularly attractive. Unfortunately that suggestion was not accepted.

Does anyone else have similar stories to share? In browsing the web I found these.

GraphicPush: Commission Based Payment for Web Design

Manifest: The First Step in Creating Passive Income