From the Designer’s perspective (Kat):

Since Apple’s excommunication of Adobe Flash on their iOS platform, the web has seen an interesting trend: Flash is out, Javascript is in. Okay, that may be a bit of an exaggeration. Flash has seen a downward trend even before Apple’s cast-off. With its limitations in Google search, load time, selectable text, updatability… must I go on?

So what’s a poor designer/animator to do? Continue to insist on our beloved Flash that we love and hate all at the same time? Learn Javascript? Sit in the corner and cry? Well, I’ve done 2 out of the 3, and it’s just not pretty. Fortunately, I was introduced to a better solution: Tumult Hype app for Mac OS X.

Here is what is so flippin’ great about Hype:

1. Jump right in, the water is fine

After watching less that 2 minutes of Hype tutorials, I jumped in guns blazing and I never looked back. I have prior experience with Adobe Flash and Adobe After Effects and Hype uses keyframe-based animation so I had a bit of a stepping stone of knowledge before I started. However, I was rarely stumped.

2. Cheap!

$29.99! However, this is a limited time pricing for version 1.0.

3. Record button

This thing is a bit of a love and hate feature. You turn on the record button and Hype will automatically keyframe size, opacity, location, etc. This is great, but if you forget it’s turned on, it can be annoying. But that’s more user error.

What I don’t like about Hype:

Keep in mind, this is still a new product, so of course they are working to get the kinks out, but the layer functionality is lacking. There is no way to lock layers so trying to animate a buried layer can be difficult. What’s more is ordering layers is buggy. Fortunately another pro about hype is the customer service. I’ve reported both of these cons and they were quick to respond. We’ll see if they’re also quick to fix.

From the Developer’s perspective (Casey):

1. It looks great on mobile devices

Unlike Flash, Hype pieces actually render on mobile devices — and they look fantastic. More than once we’ve seen a Hype piece look better on an iPhone than on a Mac. No joke.

2. Drop-in replacement

As Flash becomes more and more passé, we’re often asked to replace Flash pieces with a non-Flash equivalent. From a development perspective, Hype is great for this. Most of the time we can drop in Hype to replace Flash with no changes to the stylesheet or surrounding markup.

3. Open code

Though the JavaScriot code generated by Hype is compressed, if we need to open it up and make changes me can. This grants us the opportunity to hook up Hype to other services right on the front end. This is something that was much harder to accomplish in the Flash days.

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