After we released retina.js, we were surprised and proud to see a huge influx of traffic. It was being shared all over the place. One pattern I noticed was most sites that were writing about it had copy-and-pasted the intro text straight from the site.

retina.js is an open source script that makes it easy to serve

high-resolution images to devices with retina displays

This is a good thing. We can describe it better than anyone else, after all. But seeing the same block of copy all over the web made me wonder if I could have written it better. Could I have articulated its purpose more clearly? Could I have been more concise? Could it have been shorter, less words, less syllables?

I wrote the copy a bit hastily in a rush to get the site up. I certainly didn’t expect such a positive response, so I wonder if I would have written it differently if I had.

  • LookupExpert

    A letter is a written message containing information from one party to another. The role of letters in communication has changed significantly since the nineteenth century. Thanks.


    In English, the salient phenomenon silent e’s, although arising from old inflections that have been dropped, still retain a function as they indicate that certain vowels in the word are long vowels. Thanks.