After we released retina.js, we were surprised and proud to see a huge influx of traffic. It was being shared all over the place. One pattern I noticed was most sites that were writing about it had copy-and-pasted the intro text straight from the site.

retina.js is an open source script that makes it easy to serve

high-resolution images to devices with retina displays

This is a good thing. We can describe it better than anyone else, after all. But seeing the same block of copy all over the web made me wonder if I could have written it better. Could I have articulated its purpose more clearly? Could I have been more concise? Could it have been shorter, less words, less syllables?

I wrote the copy a bit hastily in a rush to get the site up. I certainly didn’t expect such a positive response, so I wonder if I would have written it differently if I had.

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