So many times I’ve been in sales meetings fielding questions about the size of our company (5 people). Often the client has the perception that the larger the agency the better. Here is my contribution to put this myth to rest.
First let’s set a few assumptions. We are talking about designing and developing a corporate level website or web application, I’m not talking about enterprise applications which several teams are working on various facets of the project, i.e redeveloping NASDAQ.com or Amazon.com.
Size will always be an issue to the customer. I don’t care if your company has 5 or 80 people. There will always be a competitor larger then you. Truth be told, many larger agencies will use teams of 3-7 people to design and develop the project.
I have yet to find an interactive agency using a team of 10+ people at least 50% of the time on a single corporate website redevelopment project. Small teams are nimble, responsive and they communicate easily without meeting 24-7.
Prior to Imulus, a few of us worked for the interactive agency, Refinery, outside of Philadelphia. While at Refinery we successfully tackled projects which spanned from movie websites to Fortune 500 clientele with teams of no more then 6 people. Teams of 3-7 people are small and nimble, that is why they work so well.
The other myth I often run into is that a small company cannot develop as quickly as a larger firm. Again, simply untrue. Given the fact that most teams are 3-7 people, development usually takes the same amount of time regardless of how big the agency is.
Lastly, the myth about number of projects active at any one time. The perception is that a small company is easily overwhelmed by just a few clients; whereas the larger agency can handle a greater demand. Again, untrue.
Regardless of size, any company is going to need to find continuous revenue. There crux in the difference between any agency is how well they balance the workload between current work and new work. This however is not easily evaluated by the prospective client. It comes down to a personal level and the trust the prospective client feels with the selected agency.